The Swatchers are four ambitious business students in love with Swatch watches. This blog is created to investigate the fascination of Swatch as a brand and evaluate its performance in the competitive environment.
The success story of Swatch started in 1983, when they launched a slim plastic watch, which represented high quality with an affordable price. During almost three decades Swatch has presented many innovative wrist watch solutions and even some of them are making a new coming and becoming trendy over again.
The success story of Swatch started in 1983, when they launched a slim plastic watch, which represented high quality with an affordable price. During almost three decades Swatch has presented many innovative wrist watch solutions and even some of them are making a new coming and becoming trendy over again.
As you might know, Swatch is only one brand of the mother company, Swatch Group. Other well known watch brands presented by Swatch Group are Tiffany & Co, Omega, Rado, Tissot, and ck watch & jewelry, just to mention few out of the 19 brands. Swatch Group Ltd. is recognized as the largest manufacturer of finished watches in the world, but it also functions in the fields of movements and stepping motors, microelectronics and sports event timing.
If there are any other passionate Swatchers out there, feel free to comment and join our ride in the world of Swatch!
