By Lisa
Swatch an abbreviation for „second watch“- YOU WANT MORE THAN ONE!
Swatch an abbreviation for „second watch“- YOU WANT MORE THAN ONE!
A watch suppose to be a high involvement product with low purchase frequency, but long gone are the time when watches where only worn for functionality and prestige. Nowadays, they are more of a fashion statement. The choice of watch reflects a shade of your personality. As personality traits develop over time so does fashion. So talking about the value and frequency of purchasing a Swatch, it is strongly liked to your own manners.
FASHION MANIACS prefer new fashionable models every other season and like to express their personal mood with the right outfit. Collections being updated at least twice a year, Swatch keeps up with the trend speed. In the variety of assortment you will find the watch that’s just right for you. Starting at 38 Euros with the core collection color code, your personal fashion statement is affordable, each time you feel like a makeover. The SWATCH LOVERS might even desire to own the limited editions. The artist specials and collaborations enable the holder to have a unique and rare distributed watch that underlines the individuality. As extraordinary collections are developed, the price rage can go from 40 up to over 200 Euros. As the trends come and go Swatch provides the desirable products, never the less becoming a status symbol, some Swatches are adorned with jewels and precious stones, finely crafted, a perfect combination of style, affordability and quality for the EASY MATCH CUSTOMER who rather has a timeless, durable model that fits with any outfit. A classic silver model like Irony chrono for women is already available from 75 Euros adding up to 300 Euros for more exclusive models.
To sum up, due to the strong fashion approach of the brand the frequency of buying a Swatch is higher than the average frequency in the product category. Therefore the affordable prices reflect the target group needs perfectly. Lately Swatch succeeded a comeback of CULT STATUS, especially in the pop culture, therefore the value of the brand worth more than its price.
Sources:
www.swatch.com
www.watches.lovetoknow.com/wiki/Swatch_Watch_Value
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