By Julia
Swatch stores are widely spread around the world. As stated at the official website of Swatch, there are actually more than 600 boutiques world wide. Swatch stores are normally rather small, but strategically located. The stores get lots of visitors just because they are available at touristic centers and all major shopping malls.
"Swatch products are available in more than 600 Swatch Stores worldwide. They represent the future of retail: state-of-the-art design in prime inner-city space. Each store - from New York to Paris or Tokyo - is as unique as every Swatch design, and always provides the perfect environment for our products." www.swatch.com
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| Swatch Shop in New York |
Most of the Swatch Shops are very young, colorful and striking. In some specific location the Swatch Shops are adapted to more sophisticated surroundings.
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| Shanghai, China |
Swatch watches are not only available at their own shops, but also in several major department stores. On top of the boutiques and corners in department stores Swatch is notably represented in airports as well as railway stations. Any significant airport round the globe is most likely selling Swatch, which probably also very common souvenir from trips abroad.
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| Beijing, China |
At the moment official Swatch online stores are available in UK, USA, Germany, Sweden, Switcherland, Japan and France. Anyhow, Swatch watches can be bought online through other retailers websites and used in online stores such as eBay. There are also several website for the collectors to buy vintage Swatch watches all around the world.
Sources: www.swatch.com, commons.wikimedia.org, www.go211.com
Sources: www.swatch.com, commons.wikimedia.org, www.go211.com
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